Jamaica Tours & Holidays

In addition to its beautiful beaches and flavourful food, the people of Jamaica are an inherent part of the country’s appeal. Their friendly nature, sense of humour and colourful banter are hard to resist. Even Jamaican Patois, a mix of English and African languages, has a charming, almost musical air to it.

As the birthplace of reggae and dancehall, music plays an important role in Jamaican culture. Historically linked to Rastafarianism, reggae was used to express spirituality and bring awareness to social and political injustice. Look no further than Jamaican icon, Bob Marley, who sang of ‘One Love’, to see this relationship at play. Gospel sounds are an integral part of church, while West African folk songs pepper daily life. Hand in hand with music is dancing – energetic and mesmerizing, few can resist swaying to the beat when island ‘riddims’ (rhythm in Patois) are played. 

Spirituality is also highly valued in Jamaica. Home to more churches per square mile than any other country, about 65% of the population is Christian, while the rest adhere to Hinduism, Islam, Judaism or various African religions. About one percent of the population follow the Rastafari philosophy, which seeks to recapture and celebrate African heritage. Despite being a small group, followers have left an indelible stamp on the country and their movement has spread to other parts of the world.

Many of the flavours and spices found in Jamaican food come from the Spanish, British, African, Indian and Chinese populations who inhabit the island. Taking advantage of the natural bounties at their disposal, Jamaican dishes feature plenty of fish, tropical fruits and produce. While the local cuisine has a reputation for being fiery, those with lower spice thresholds don’t need to worry as there are actually many dishes and snacks that don’t have chilli peppers. Meat dishes feature heavily in the local diet – jerk chicken, curry goat and oxtail are some of the more popular dishes – yet many Rastas believe adhering to a vegetarian or vegan diet is an important part of their faith, so a wide array of options for vegetarians is usually available as well.

Nothing is more quintessentially Jamaican than a plate of jerk chicken with rice and peas. Be aware that most Jamaicans eat their meat well done, so proper jerk might be drier than what you’re used to. Side dishes are usually vegetarian and include plantain, a sweet tropical cooking banana that is sliced and deep fried, and callaloo, a staple Caribbean green. Slightly bitter and nutty-tasting, callaloo is often steamed and lightly seasoned with green onions, garlic, thyme and coconut oil. 

For a cheap and satisfying snack, nothing beats a vegetarian or spicy beef Jamaican patty. Available everywhere, Jamaican patties are similar to an empanada and get their golden hue from turmeric. Roadside stands selling boiled corn, roasted yams, soups, fried fish, coconut water and various tropical fruits are also easy to find.

In addition to coconut water, skyjuice (shaved ice covered in fruit syrup) is a Jamaican favourite sold by many street vendors. This drink is best avoided, however, as the ice is not always sanitary. Luckily, Jamaica has plenty of other refreshing options to quench your thirst instead, like various types of rum punch or Red Stripe, a local Jamaican beer. If you’re after a java jolt, coffee harvested in Jamaica’s Blue Mountains is full-bodied, exceptionally smooth and among the rarest and most expensive coffee in the world. 

Must-try foods in Jamaica

1. Curry goat

 A staple across the Caribbean, this slow-cooked savoury dish is packed with flavour. Chunks of goat and potato are simmered in curry powder and various other spices until it’s thick and tender.

2. Rice and peas

 Rice and peas (which might be pigeon peas, kidney beans or black beans) are simmered in coconut milk, thyme and other spices to create a dish that is simultaneously sweet and savoury.

3. Jerk chicken

 This quintessential Jamaican dish gets it’s distinct flavour from jerk spice (a mixture of Scotch bonnet peppers, pimento, cinnamon and nutmeg), which is dry-rubbed into the meat. Jerk pork and jerk fish are other variations worth trying.

4. Saltfish and ackee

 A popular breakfast choice, the mild and creamy flesh of Jamaica’s national fruit (ackee) is boiled with salt-cured cod (salt fish), tomatoes and various spices to create a dish that is both sweet and salty.

Jamaica is a tropical island nation located south of Cuba and west of Haiti in the Caribbean Sea. More than 1,000 km (621 miles) of coastline stretch over numerous bays, keys, and islands to produce some of the most beautiful beaches in the Caribbean. Calm waters give way to white-sand beaches along the northern coast, whereas black-sand beaches can be found in the west. Miles of the well-developed coral reef is located along the north and east coast. 

More than just idyllic beaches, much of Jamaica is covered in rugged peaks, some of which are volcanic. The Blue Mountains and Dry Harbour Mountain occupy the eastern half of the country, descending westward into Cockpit Country, a hilly limestone landscape of ridges, caves, and sinkholes.

As an island nation, shopping options aren’t as extensive as you might find elsewhere. Malls are relatively modest in size and most items are imported, making them more expensive than what you might expect. Your best bet while shopping in Jamaica is to look for locally-made goods. Jamaican rum and coffee are both great choices that can be purchased relatively cheaply at any local grocery store. Though Blue Mountain Coffee may seem pricey, it is still a fraction of the price of what you would find outside of the country. Rum distilleries, like Appleton’s and Hampden Estate, are also a good place to both sample and purchase locally-made rums. 

Head to craft markets to shop jewellery and handmade wood carvings, though be aware, many of the other goods commonly found in markets are neither handmade or locally-produced. Harbour Street Craft Market in Montego Bay and ‘Cooyah’ Market in Kingston are two of the biggest markets to practice your haggling skills. ‘Cooyah’ Market also stocks a wide array of Rastafarian clothing, which is typically red, green and gold (the colours of the Ethiopian flag). And of course, Bob Marley memorabilia can be found everywhere throughout the country.

Be aware that US dollars are widely accepted, although technically it is illegal for vendors to sell items in foreign currency. Most places give change in Jamaican dollars regardless of the currency you pay with.

For many Jamaicans, music is an important part of daily life and inextricably intertwined with their culture and identity, so it makes sense that many of their festivals incorporate their musical heritage. Some of the best ones to keep an eye out for are:

Bob Marley Birthday Bash

Every year, the idyllic beach town of Negril celebrates the life of Bob Marley with a multi-day festival featuring authentic Jamaican music, food, and art. Festival dates vary slightly each year but always coincide with the beloved icon’s birthday on February 6th.

Saint Ann Kite Festival

Colourful and elaborate kites fill the sky over Saint Ann’s beach during the day, while concerts take over during the evening for this wholesome, yet entertaining annual March festival.

Reggae Sumfest

Jamaica’s largest music festival takes over Montego Bay every July. Attracting reggae icons, international artists, and energetic crowds for over 20 years, Sumfest just might be ‘greatest reggae show on earth’ like they profess to be.

Jamaica’s Carnival (Bacchanal)

In the months leading up to Easter, the infectious sounds of calypso and soca fill the air as Jamaica comes down with Carnival fever. Concerts, beach parties, street parades and weekly mas camps take place across the country, culminating in a grand parade in Kingston that rivals Rio’s in the spectacle. Featuring costumed revelers, high-energy dancing, pulsating music and a euphoric atmosphere – Carnival is a must for anyone wanting to experience the excitement and bacchanal of a proper Caribbean fete.