Diversity, equity and inclusion

At Intrepid, we will:

Build an inclusive global brand, representative of the diversity of all travellers.
Amplify the voices of black, Indigenous, and People of Colour (BIPOC) across all our marketing
channels, becoming a brand that is anti-racist and anti-oppression.
Put actions behind words,with clear ethical marketing guidelines that include clear measurement. We will report on our progress in our annual report.

How we’ll do it

We will increase BIPOC, LGBTQIA+ and plus-size imagery and voices in our storytelling and content, both in front of the lens and behind it.
We will create a framework for working with creators, creatives, bloggers, writers and influencers to market Intrepid through more diverse perspectives.
Our partnerships will be about meeting the BIPOC, LGBTQIA+ and plus-size community where they are – allocating budget, time and resources to partner with people, brands, events and communities they already trust.

How we’ll measure it

Creating allyship and improving representation of BIPOC travellers

50% of all content creators hired by Intrepid must identify as BIPOC creators
5 global partnerships per year with BIPOC-owned travel organisations
50% of commissioned stories on The Good Times (Intrepid's blog) must be written by BIPOC writers
10 stories published on The Good Times about BIPOC travellers and experiences
$100,000 AUD in sponsorship funding invested in BIPOC events + community initiatives
20% of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the Black travel community

Creating allyship and improving representation of the plus-size community

10% of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the plus-size travel community
20 photos of plus-size travellers will be shared on social media each year
10% of commissioned stories on The Good Times must be written by plus-size writers
5 stories published on The Good Times about plus-size travel

Creating allyship and improving representation of the LGBTQIA+ community

10% (at least) of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the LGBTQIA+ travel community
10% of commissioned stories on The Good Times must be written by LGBTQIA+ writers
5 stories published on The Good Times about LGBTQIA+ travel

Creating allyship and improving representation of the Indigenous community

10% of content creators hired (including talent, influencers, bloggers, production team) by Intrepid will be Indigenous creators
10 social media posts each year that amplify Indigenous communities
5 stories published on The Good Times that amplify Indigenous communities

Note: This is a non-exhaustive list that is meant to progress the work while acknowledging there is still a lot of work to be done to represent and empower under-represented communities in travel, as well as all their intersections. Beyond marketing, our product team is also expanding our tours and activities that support BIPOC-owned businesses, and our People team is actioning recommendations to diversify our recruitment process, including mandating BIPOC candidates and use of HBCU and BIPOC community-based job boards. Each target is set on an annual basis.

We’d love your feedback. You can message us at accountability@intrepidtravel.com.